Since 2012, NEWSEUM has been the premium department of the parent company “Crämer & Co”. The store is located at Brunnengasse 13 in Nuremberg.

The name for the Newseum was derived from the affectionate nickname given by customers, "Museum," which is attributed to the original "heritage" and "vintage"-heavy assortment, which at the time consisted of brands such as Red Wing, Filson and Stetson, as well as a large selection of raw denim.

Over time, the range was supplemented by brands from the contemporary fashion sector, including Comme des Garçons, Stone Island and Common Projects. The nickname no longer did justice to this unique mix of styles and trends.

With the founding of the "New" - "seum", the development was given a fitting new name, from which a clear style can also be derived. A look that is classic, casual, functional and fashionable at the same time, adapted and perfectly aligned to the needs of the wearer.

Over time, more and more labels, both from the streetwear and exclusive sectors, joined and replaced others. These include Pleasures, Awake NY, Represent, MISBHV, Heron Preston, Arte Antwerp, Dries van Noten, Acne Studios and many more.

This diverse and high-quality selection of brands offers the opportunity to be inspired by a wide variety of styles, to combine them as you wish and to discover new things again and again. In addition to the highest quality, every product in the store is also guaranteed to be authentic.

The philosophy of the Newseum is derived from that of the parent store. That is why we are uncompromisingly committed to warmth towards our customers, the greatest expertise in product range, shop design and advice, as well as exceptional service, such as the free repair and alteration service.